Located in Southwest China, Chengdu is well-known as the Land of Abundance and the capital of the province of Sichuan. With a population of over 14 million, it is the fifth most populated city in China. According to the State Council, Chengdu is the most important center of science and technology, trade and finance, the most important hub of transportation and communication in the southwestern part of China.

With its 2,300 years of history, Chengdu has become a major tourist destination that promotes some famous attractions such as the Panda Research Centre, the Dujiangyan Irrigation System, the Mount Emei and the Wolong Nature Reserve. In 2007, the city was awarded the "China's Best Tourist City" by the National Tourism Administration and the United Nations World Tourism Organization.

Chengdu is often referred to as one of the best cities in China for its quality of life: such a mild climate, a good environment, delicious food and friendly people. As a result, in 2006 the city was ranked first among China’s Top 10 Livable Cities, and both in 2009 and 2010 ranked first among China's Top 10 Happiest Cities. It is not surprising to see people from everywhere in China coming and to settle down in the city; it confirms the common saying that once you are in Chengdu, you are not willing to leave.